9 Free SEO Tools a Digital Marketer Should Learn in 2021

Today, SEO is the need of every online business. If you want to make your project or business successful, you should acquire some SEO tools that are very important for any Digital marketer. Through these tools, you can find suitable keywords, analyze traffic, check targeted audience, analyze website speed and more. These tools help anyone, whether he is new or old in marketing. Most of the tools are provided by Google and are free of cost, so you can easily use them.

SEO tools are essential to save time and analyze lots of websites within a short period. These SEO tools provide a complete report of the overall status of a website. Let’s check out some of the free SEO tools a Digital Marketer should learn in 2021.

Top Free SEO Tools for Best Results

Here we introduce some of the best SEO tools for better website results. These SEO tools can help you to analyze your websites faster and get a proper insights of your competitors to plan your strategies accordingly.

1. Google Keyword Planner

A freeware tool from Google is the best tool for Keyword research. If you want to rank higher on particular keywords, then you have to do in-depth keyword research according to your services and business. Try this tool and get the best keywords for your website.


2. Google Analytics

Google Analytics is also one of the top using Google tools by Digital marketers. Google Analytics gives you a report to analyze data for your business in one place. You can easily track your audience, sales, customer behavior, the performance of pages, and comprehensive reports of the website.


3. Google Search Console

Google Search Console is one of the favorite and user-friendly tools by Google . This tool is also a free tool to track your data, check that Google can crawl your website, find indexing issues, and many other website related problems.


4. Google Tag Manager

Google Tag Manager is a free tool by Google that allows you to manage and place multiple marketing tags at one place. Just place this single piece of GTM code to your app or website and you are good to go to place GA, GSC, Remarketing and many other tags from the GTM tool itself.


5. Google Page Speed Insights

Page speed is one of the most critical factors in SEO. Google page speed gives you the status of the website’s current situation, How the website page performs on computer and mobile while browsing. This tool also provides a list of suggestions to increase speed. Getting 100% speed is not a simple task, but you can increase it by implementing the suggestion list.


6. Moz Free Tools

Analyzation of data is essential in the field of digital marketing. Moz offers a better way of marketing. Learn how to track your audience by using Search engine optimization and lots of tasks like finding your website Domain Authority (DA), Page Authority (PA), Spam Score, website audit, keyword research, analysis, local listing, etc and more.


7. SimilarWeb (Free Version)

SimilarWeb offers tracking services to websites. You can quickly analyze your competitors and every report of a website; that’s why it’s considered one of the favorite competitor analysis tools.


8. GTmetrix

GTmetrix is also one of the best tool for checking website speed and optimization. This tool gives you a comprehensive report on website page speed. Using GTmetrix, you can analyze your website page score and get a link to the issue where improvement is required.


9. WordPress Yoast SEO Plugin (Free Version)

WordPress Yoast SEO plugin is an essential and mostly used plugin on websites. Yoast is the best SEO plugin to optimize your WordPress website and make it Google friendly. This plugin offers many on-page optimization options like focus keywords, title optimization, description optimization, XML and robots and more.


In this competitive digital space, these free SEO tools make your life easier and provides you platform to start with your Digital Marketing adventures. If you want to dive deep to know more about the opportunities for your website and business and want to get an edge over your competitors, then let yourself know about some of the Best Paid SEO Tools here.

Happy Learning!

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