PPC Training

Drive audience targeted traffic on your website with PPC ad campaigns. PPC can help any online business in getting high-quality leads and more business.

50% Discount* on ALL Courses this Festive Season! Enroll Today

Regular Course PriceFestive Discount PriceClasses Duration Course Duration
9K 4.5K*1 Hr (Weekdays)*1.5 Months
9K4.5K*2.5 Hrs (Weekends)*1.5 Months


PPC/SEM Training

  • How to Make the Most of This Course and what is in it for you.
  • What is Google Ads?
  • Where do Google Ads Show Up?
  • Creating Your First Google Ads Account
  • Understanding the Google Ads Account Hierarchy
  • Using Your Website Navigational Structure to Structure Your Google Ads Campaigns
  • Understanding Network Settings
  • Understanding Location Targeting
  • Configuring Location Targeting in Google Ads
  • Viewing Location Reports in Google Ads
  • Setting and Configuring Languages
  • Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads
  • Finding Your Hourly Reports in the Google Ads Interface
  • Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
  • Bidding Strategies: Target Search Page Location
  • Bidding Strategies: Target ROAS
  • Bidding Strategies: Target CPA
  • Bidding Strategies: Target Outranking Share
  • Bidding Strategies: Maximize Clicks
  • Bidding Strategies: Enhanced CPC Bidding
  • Bidding Strategies: Manual CPC Bidding
  • Campaign Start and End Dates
  • Introduction to Dynamic Search Ads!
  • Understanding Sitelink Extensions
  • Callout Extensions
  • Call Extensions
  • Structured Snippet Extensions
  • App Extensions
  • Message Extensions
  • Location Extensions
  • Promotion Extensions
  • Price Extensions
  • Understanding Ad Rotation Settings
  • The Basics of Ad Scheduling
  • Understanding the Basics of Device Targeting
  • Understanding Campaign URL Options
  • Ad Group Structure Basics and Organization
  • Ad Group Structure Ideas
  • Creating Our First Ad Group in Google Ads
  • The Anatomy of Google Text Ads
  • Compliance in Google Text Ads
  • Best Practices for Successful Text Ads
  • Creating Our First Ad in Google Ads
  • Configuring Your Billing Details in Google Ads
  • Keyword Basics: Keywords vs Queries
  • The Basics of Keyword Research
  • The Basics of Keyword Planning
  • The Basics of Keyword Organization
  • Understanding Keyword Match Types
  • Keyword Match Types: Broad Match
  • Keyword Match Types: Broad Match Modified
  • Keyword Match Types: Phrase Match
  • Keyword Match Types: Exact Match
  • Keyword Match Types: Negative Match
  • Using the Search Term Report to Find Negative Keywords Part 1
  • Using the Search Term Report to Find Negative Keywords Part 2
  • Understanding Negative Keyword Lists
  • Traffic Sculpting: Negative Keywords at the Ad Group Level
  • Adding Negative Keywords at The Ad Group Level
  • Keyword Research: Google Suggestions, Google Related Searches and Autocomplete
  • Using Additional Research Tools to Get Negative Keyword Ideas
  • Keyword Research: Using the Google Keyword Planner 1
  • Keyword Research: Using the Google Keyword Planner 2
  • Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner
  • Keyword Planning: The 6 Main Ways People Communicate With Search Engines
  • Keyword Planning: Understanding the Buyer Funnel
  • Keyword Planning: What Keywords Can Teach Us About Buying Intent
  • Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates
  • Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors
  • Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates
  • Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes
  • Keyword Organization: Formatting Keywords in Excel
  • Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure
  • Keyword Organization: Using Mergewords to Generate Keyword Lists
  • Keyword Bidding Basics: Setting Your Initial Max CPC Bids
  • Account Structure: How To Create A New Ad Group Within Your Campaign
  • Importing Your Keyword Lists From Excel Into Your New Ad Group
  • Creating Multiple, Relevant Ads For Your New Ad Groups
  • How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
  • Introduction To The AdWords Auction
  • Understanding Quality Score: Click Through Rate And Ad Relevancy
  • Understanding Quality Score: Landing Page Quality
  • Understanding Ad Rank and How It Is Calculated
  • When You Could Ignore Low Quality Scores (and when you can't!)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
  • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
  • Navigating The AdWords Dashboard
  • How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
  • Editing The Essential Campaign Settings
  • How To Create New Campaigns That Will Improve Your Results
  • How ToUse Your Website To Make The Best Campaigns Possible
  • How To Set Up Powerful Custom Schedules For Your Campaigns
  • Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
  • Understanding Negative Keywords In-Depth
  • Using Broad, Phrase and Exact Match With Your Negative Keywords
  • Adding and Removing Negative Keywords and Negative Keyword Lists
  • Introduction To Ad Extensions
  • The Benefits Of Using Ad Extensions
  • Different Types Of Ad Extensions and Best Practices
  • Adding Sitelink Extensions
  • Configuring Your Sitelink Extensions For The Best Results
  • Adding Callout Extensions And Phone Extensions
  • The 5 Primary Forms of Remarketing
  • Realizing the Benefits And Importance Of Remarketing
  • How to Create and Add Your Remarketing Tag
  • Creating Your First Remarketing Audience
  • Configuring Your Remarketing Campaign Settings
  • Understanding The Basics Of Conversion Tracking
  • Exploring The Different Conversion Actions Visitors Take On Your Site
  • Setting Up Conversion Tracking For Form Submissions
  • Generating And Installing Your Conversion Tracking Tag
  • Understanding The Basics Of Phone Call Tracking
  • Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
  • Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction
  • How To Mathematically Calculate ROI and ROAS
  • Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
  • Calculating Profitable Keyword Bids Based On Revenue Per Click
  • Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
  • Introduction To AdWords Scripts - What Are Scripts?
  • Bidding To Average Position AdWords Script Part 1
  • Bidding To Average Position AdWords Script Part 2
  • Understanding Search Queries
  • Accessing The Search Query Report
  • Qualifying Your Ad Text and How To A/B Split Test Your Ads
  • Wrapping up the Course and Interview Questionnaire
  • By pay-per-click marketing, an online business can easily get listed in the search engine results. To learn this PPC course you can join DigitalTitans360 which is the fastest growing PPC Institute in Ghaziabad and Delhi NCR.